Back to the Basics

While we all know what social media is, but some take for granted the potential social media has for their business.

There are many of social media sites out there and all have different pro’s and cons about them. Let’s take a look at some of the statistics for the top social media sites.


That symbol has become a household name and is the biggest social media site around. Facebook opened to the public and now 1 in 9 people throughout the world have a Facebook. Facebook has over 800 million users. Facebook has become one of the easiest, cheapest and fastest ways to reach your publics.

Facebook Statistics


Twitter is exploding among the social media world. From February 2011 to March 2011 Twitter went from 140 million Tweets per day to 170 million tweets per day. The current TPS record is 6,939 tweets per second set 4 seconds after midnight in Japan on New Year’s Day. Twitter is an easy way to get simple statements out and also an easy was to link to your website. A interesting Tweet with a link your site will most likely get clicked on. When Tweeting keep it short, sweet and interesting.

Interesting Twitter Facts

YouTube Logo

YouTube is an amazing part of social media that can make or break you in a matter of minutes. Videos go viral faster than most have time to respond. Monthly people spend 2.9 million hours on YouTube. This is a social media outlet that I recommend keeping and eye on and use regularly.

YouTube Statistics

A prime example of a video going viral was when United Airlines employees were seen throwing a musician’s guitar and he decided to make a video about it. This video went viral and had now currently has around 11 million views.

The Growth of Social Media: An Infographic


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  1. #1 by Madison Bradford on October 12, 2011 - 12:06 am

    I love the statistics, images and charts in this post! It’s obvious that social media is exploding and can be a powerful marketing tool, but many business are sticking to the traditional methods and are reluctant to social media. Case in point, my boss. I’ve given him statistics and literature on how important it is for a business to be all over social media, but he still thinks our demographic won’t be interested in anything on the web. Thanks for the stats, this will prove my point to him!

  2. #2 by Jill Dale on October 12, 2011 - 2:42 am

    Love all the interesting facts and when you really stop and think about them they seem unbelievable. To think that Facebook has over 800 million users and 310 million people check it EVERYDAY! It really shows the power that social media can have for organizations and even getting hired because over half of employers look up potential employees on a social network.

  3. #3 by princessallie26 on October 12, 2011 - 3:32 am

    I really enjoyed reading your post! The statistics about all the different social media networks was very insightful & i thought the “United Airlines Breaks Guitars” video was entirely relevant. In your next post, maybe you should talk about new ways that social media can market a brand or promote a company, for example. I’m now following your blog & I’ll be excited to see what you post next. Good Job!

  4. #4 by declanwolfe on October 12, 2011 - 3:50 pm

    All of those social media sites seem very useful in each of their own ways. Obviously Facebook is not only the most well known but also the most frequently used. Some of the other sites may be a little redundant if used improperly alongside Facebook. I find it very interesting to see on Facebook when someone updates a status via a mobile device. Some posts make it so obvious that the person is posting in highly inappropriate times to be doing to. i.e: “Man this I-10 drive is terrible! ;^(” posted via mobile. Not only do people let everyone know what they’re doing at all times but they can update their status’ virtually anywhere.

  5. #5 by studentorgspr on October 12, 2011 - 5:34 pm

    This is a well-organized blog and really highlights and exhibits the power of social media today. I feel it’s a great update for those that are just getting familiarized with social media, such as the ‘baby-boomers’ generation, etc. The use of visual aids are extremely helpful and would undoubtedly strike the eye of businesses looking to find more info on this subject. Businesses always always want to see the hard facts, and the statistics provided from Search Engine Journal really stands out here. I’m curious to see how you’re going to top this one!!

  6. #6 by eperrigo on October 17, 2011 - 2:52 pm

    The infographic portrays the information about the growth of social media in a visual way. It will be interesting to see how Google+ changes the mix. Perhaps a future post could address the implications of Google+.

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